I haven’t done that, but the fear of being kicked out of my clan is a good reason for monetizing. So the motivation is there to just start spending like crazy. If I fall behind, and I’m like No. 100 in the clan, I’m going to worry that I’ll be kicked out, because I’m too small a player. GamesBeat: What have you learned about the motivations people have for buying things? I’ll just put mine out there, which is-I’m in a 100-person clan in The Hobbit. It’s easy to listen to a vocal minority and end up building something small. Ideally, too, in a way that encourages more people to pay. Because of that relationship, you immediately are going to build your game in a way that paying users care about. People will only pay to participate in your game if they see value in what you’re selling. In contrast, with monetization, you’re leading into something we believe very heavily at Kabam, which is that free-to-play is the most democratic form of game development.
Just by virtue of creating that ecosystem, it’s a race to the bottom as far as platform behavior. There’s always going to be a bad actor in a viral ecosystem that sends so many notifications that the platform has to clamp down.
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